EMBA 602 Marketing Management

This course will help you understand how organizations benefit by creating and delivering superior value to their customers and other stakeholders. You will develop analytical skills, apply decision tools, and learn frameworks that will refine your market analysis approach. This course is designed to introduce you to the basic concepts of marketing.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (in-person)

Prerequisites -
Restriction by Major - Executive [MBA]
Restriction by Degree Type - Graduate standing

Equivalent Course(s) -
Course History -
New Course 12/2021, effective Fall 2022

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections