| |
Dec 14, 2025
|
|
|
|
|
2024-2025 Graduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
|
IMC 601 Principles, Strategies and Tactics
This course introduces the key principles of integrated marketing communications and its role in building brands. Students will learn the synergistic effect across communication channels and the perspectives of all relevant stakeholders in such a way that brand value is maximized.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (online)
Prerequisites -
Restriction by Major - Integrated Marketing Communications [M.S.] , Integrated Marketing Communications [Graduate Certificate]
Restriction by Degree Type - Masters or Graduate Certificate
Equivalent Course(s) -
Course History -
Course rotation updated 2/2021; Change to class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
|
|
