May 25, 2026  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

AMA 453W Marketing the Arts [GEWI]


Relates traditional marketing practices to arts administration and provides experience in applying marketing skills to the arts. The study of marketing in the arts and information relating to past market analysis; research and preparation of a specific market plan for an arts organization; presentation of market plan.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (online)

Prerequisites -
Restriction by Major -
Restriction by Class - Undergraduate standing


Equivalent Course(s) - CTAR 453W, CTAR 453, CTAR 553, AMA 553
Course History -
Change to prefix 4/2019, effective Fall 2019; Equivalent Course added, Graduate Credit rescinded 7/2014, effective Winter 2015; Graduate Credit added 7/2011; Approved for GEWI 12/2006, effective Fall 2007

arts management , Writing Intensive (GEWI)  


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