MKTG 261 Contemporary Selling

Introduction of the basic principles of personal selling, as used in profit and nonprofit organizations. Included are small case analyses, evaluation of sales presentations, and skill development using video recorded role-plays.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening), Winter (day and evening) and Summer I, II (day or evening)

Prerequisites -
Restriction by Major -
Restriction by Class -

Equivalent Course(s) -
Course History -
Course Rotation added 8/2014

marketing, business

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