MKTG 374 Business to Business Marketing

Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter and Summer (in-person, occasionally online)

Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017

marketing, business

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