MKTG 430 Marketing of Services

Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (in-person, occasionally online)

Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing

Equivalent Course(s) -
Course History -
Change to class and major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017

marketing, business

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