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May 30, 2026
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2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 635 Digital Marketing
This course focuses on marketing issues and practices relevant to digital environments such as the Internet and other emerging digital media. Students will develop an understanding of digital consumers’ role in shaping and influencing marketing strategy and analyze marketing issues facing firms that want to compete in the digital world.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (online)
Prerequisites - MKTG 510 or MKTG 360
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to prerequisites and description, 05/2025 effective Fall 2025; Prerequisites and description updated 1/2025 effective fall 2025; Class-level restriction updated 11/2019; Course Rotation added 8/2014, Title and Course Description Change 8/2012, effective Winter 2013
Class listings and details page
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