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May 30, 2026
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2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 640 Integrated Marketing Communications
An integrative decision-oriented course emphasizing the strategic functions of an effective program of corporate promotions employing advertising, interactive marketing, direct marketing, sales promotions, public relations, experimental marketing and other relevant aspects of integrated marketing communications
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening or online)
Prerequisites - MKTG 510 or MKTG 360
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to prerequisites, approved for online delivery, 05/2025, effective Fall 2025; Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014
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