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May 30, 2026
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2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 645 Database Marketing
This course teaches how databases are properly created and effectively used in marketing. It offers an in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance, warehousing, and mining. It emphasizes how organizations can establish and maximize customer relationships using databases.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening or online) and Summer II (evening or online)
Prerequisites - DS 501 and (MKTG 510 or MKTG 360)
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to course description and prerequisites, 05/2025 effective Fall 2025; Course description and prerequisites updated 2/2025; Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014; Prerequisite Change 7/2011, effective Fall 2011
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