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May 30, 2026
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2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 655 Strategic Brand Management
This course addresses important branding processes and decisions faced by organizations. It blends theories and practices of product and brand management to promote active learning. Particular emphasis is on understanding the psychological principles and buying behaviors to improve managerial decision-making regarding positioning, product features, pricing and distribution.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (evening or online) and Summer II (online)
Prerequisites - MKTG 510 or MKTG 360
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to prerequisite 05/2025, effective Fall 2025; Course description and prerequisites updated 2/2025; Course Rotation updated 10/2019; Course Rotation added 8/2014
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