| |
May 30, 2026
|
|
|
|
|
2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
|
MKTG 665 Seminar in Consumer Behavior
This course addresses important processes and decisions faced by organizations. It blends theories and practices of product and brand management to promote active learning. Particular emphasize is on understanding the psychological principles and buying behaviors to improve managerial decision-making regarding positioning, product features, pricing, and distribution.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening or online)
Prerequisites - MKTG 510 or MKTG 360
Restriction by Major -
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to course description and prerequisite 05/2025, effective Fall 2025; Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014
Class listings and details page
|
|
