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May 30, 2026
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2025-2026 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 670 Marketing Research and Analytics
This course outlines the application of research methods to aid in marketing decision making. Included are approaches to problem definition, secondary data review, questionnaire development, data collection, data analysis and managerial interpretation, and reporting research findings. This course will also provide a detailed look at a computer-based statistical package (e.g., SPSS).
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall and Winter (evening or online) and Summer (online)
Prerequisites - MKTG 510 or MKTG 360
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Changes to prerequisites 05/2025, effective Fall 2025; Course description and prerequisites updated 2/2025; Change to title 5/2023, effective Fall 2023; Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014
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