Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Catalog: 2018-2019 Undergraduate Catalog Program: Public Relations Interdisciplinary [BA] Minimum Credits Required:__________________ | |||
Public Relations Interdisciplinary [BA]The interdisciplinary Bachelor of Arts in Public Relations prepares students for a career in the global public relations industry. Learn The interdisciplinary public relations major provides students with a solid foundation and understanding of the necessary tools and skills that are commonly practiced within today’s PR discipline. The interdisciplinary curriculum offers exposure to numerous topics including:
Opportunities The dynamic field of public relations leverages relationship management principles in order to foster connections between an organization and its specific publics or audiences. Public relations practitioners are highly desired organizational resources, whether in business, education, athletics, healthcare, government, or human services. Public relations professionals are accomplished problem solvers, conflict managers, writers, speakers, event planners, and media relations experts. Public relations professionals manage the organizational messaging, promotes clarification of decisions, products, and services that contribute to a positive reputation and increased organizational success. Graduates of the public relations program work in all segments of the field including public relations agencies and firms; corporate communication offices, media relations, event planning, social media, fundraising, and not-for-profit public relations. |
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Department InformationEnglish Language & Literature, College of Arts & Sciences Joseph Csicsila, Ph.D. | Interim Department Head | 612 Pray-Harrold | 734.487.4220 | jcsicsila@emich.edu | ||||
Advisor InformationLolita Cummings Carson, APR | 603H Pray-Harrold | 734.487.0952 | lcummin2@emich.edu Jamie Ward, Ph.D. | 612 Pray-Harrold | 734.487.0970 | jward29@emich.edu | ||||
General Education Requirements:For specific requirements, see General Education or print a worksheet. | ||||
Major Requirements: 45 hoursA 2.8 GPA in the major is required to graduate from this program. | ||||
Required Fundamental Courses: 21 hours | ||||
Course Name | Credit Hour: | Term Taken | Grade | Gen Ed |
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CMT 336 - Electronic Publishing Technology Course Rotation Fall and Winter | 3 hrs | |||
JRNL 215 - News Writing and Reporting Course Rotation | 3 hrs | |||
PURL 201 - Public Relations and Public Responsibility [GEKS] Course Rotation | 3 hrs | |||
PURL 221 - Fundamentals of Social Media Course Rotation | 3 hrs | |||
PURL 312 - Introduction to Public Relations Course Rotation Prerequisite(s) JRNL 215 | 3 hrs | |||
PURL 314 - Writing for Public Relations Course Rotation Prerequisite(s) PURL 312 and JRNL 215 | 3 hrs | |||
One course from the following: | ||||
CTAC 354 - Organizational Communication Course Rotation Fall and Winter Prerequisite(s) CTAC 124 | 3 hrs | |||
CTAC 370 - Nonprofit Organizational Communication Course Rotation Fall, Winter, and Summer | 3 hrs | |||
Required Advanced Courses: 18 hours | ||||
Course Name | Credit Hour: | Term Taken | Grade | Gen Ed |
CTAC 475W - Research in Speech Communication [GEWI] Course Rotation Fall, Winter, and Summer Prerequisite(s) CTAC 124 | 3 hrs | |||
PURL 333 - Integrated Campaigns Course Rotation Fall and Winter (occasionally) Prerequisite(s) PURL 312 | 3 hrs | |||
PURL 403 - The Agency Course Rotation Fall and Winter (occasionally) Prerequisite(s) PURL 314, PURL 312, and JRNL 215 | 3 hrs | |||
PURL 408W - Case Studies in Public Relations [GEWI] Course Rotation Prerequisite(s) PURL 314, PURL 312, and JRNL 215 | 3 hrs | |||
One course from the following | ||||
CTAT 344W - Continuity Writing for Electronic Media [GEWI] Course Rotation Fall | 3 hrs | |||
JRNL 306W - Feature Writing [GEWI] Course Rotation | 3 hrs | |||
One course from the following | ||||
JRNL 487L4 - Cooperative Education in Journalism/Public Relations [GELB] Course Rotation Admittance by application to the Cooperative Education Office and recommendation approved by a journalism professor | 3 hrs | |||
JRNL 490L4 - Internship in Journalism [GELB] Course Rotation Recommendation of Journalism Professor is required in order to enroll in this course | 3 hrs | |||
Restricted Elective Courses: 6 hours | ||||
Course Name | Credit Hour: | Term Taken | Grade | Gen Ed |
ARTS 104 - Graphic Design for Non-Majors [GEKA] Course Rotation Fall and Winter | 3 hrs | |||
CMT 204 - Photographic Communication Course Rotation Fall and Winter Students must furnish their own camera and photo materials. | 3 hrs | |||
CTAC 227 - Interpersonal Communication [GEKS] Course Rotation Fall, Winter, and Summer | 3 hrs | |||
CTAC 350 - Persuasion Course Rotation Fall, Winter, and Summer Prerequisite(s) CTAC 124 | 3 hrs | |||
CTAC 357 - Interviewing as Communication Course Rotation Fall and Winter Prerequisite(s) CTAC 124 | 3 hrs | |||
CTAC 359 - Small Group Communication Course Rotation Fall, Winter, and Summer Prerequisite(s) CTAC 124 | 3 hrs | |||
CTAT 141 - Digital Media Production for Non-Majors Course Rotation Fall, Winter, and Summer | 3 hrs | |||
JRNL 307 - Copy Editing Course Rotation Prerequisite(s) JRNL 215 | 3 hrs | |||
JRNL 379 - Special Topics Course Rotation on an irregular basis | 3 hrs | |||
MKTG 360 - Principles of Marketing Course Rotation Fall (day, evening, and online), Winter (day, evening, and online), and Summer I/II (day, evening, and online) | 3 hrs | |||
PURL 317 - Crisis Management in Public Relations Course Rotation | 3 hrs | |||
WRTG 323W - Writing in the Professional World [GEWI] Course Rotation Prerequisite(s) WRTG 121 | 3 hrs | |||
Minor Requirement:This major requires a minor. For a list of available minors, please see Academic Programs or contact your major advisor. | ||||
Program Total:Students must earn a minimum total of 124 credits at the 100-level or above. Beginning in Fall 2022, all baccalaureate degree programs for all undergraduates (regardless of catalog year) will require a minimum of 120 credit hours for completion. | ||||
Critical Graduation InformationEach undergraduate student will be responsible for the fulfillment of the requirements or their equivalents of the Eastern Michigan University catalog in force at the time of their initial registration at a college or university or a subsequent catalog including the one in effect at the time of their graduation. In the event an undergraduate student does not complete the degree requirements within seven years of the date of their original registration at a college or university, the student may be required to have their credits re-evaluated by the academic department(s) of their major/minor in keeping with catalog requirements in force during the year of their graduation. The following are minimum requirements for all bachelor’s degrees awarded by Eastern Michigan University. Some majors and minors require more than the minimum in one or more of the areas below; students are urged to consult the online catalog for the requirements of their particular programs.
General Education Requirements EMU’s General Education Program requires students to choose from a menu of approved courses in several different areas; do not assume that other courses in the same department or with similar names will fulfill these requirements. A detailed description of General Education requirements is available in the General Education section of the catalog. Students who transferred to EMU may have modified general education requirements based on Michigan Transfer Agreement (MTA) or articulation agreements; consult your academic advisor for additional information. | ||||
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