Sep 24, 2019  
2011-2012 Undergraduate Catalog 

Arts Management Major

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The arts management curriculum provides career training and practical experience for those with a passion for the arts and whose talents are in the field of administration, marketing and/or entrepreneurship. The arts manager not only must develop a variety of management skills but also must maintain a high degree of sensitivity to aesthetics.

Students are provided a broad background in all of the arts with an opportunity to study a specific art in more depth. Additionally, each student gains vital practical experience working in the arts during internships on the University campus and in an approved off-campus professional arts organization.

Training in the arts is combined with the development of skills in accounting, advertising, personnel management, labor relations and various other areas of business through a program of study that includes management, marketing and entrepreneurship. Graduates are equipped to enter the arts management field or to pursue further study in arts administration.

Because the arts management field is rapidly evolving, it is advantageous for students to maintain regular contact with an adviser during their entire program to avoid unnecessary difficulties before and after completion of the program. Arts institutions vary in their personnel needs.

EMU’s arts management curriculum is divided into four sections: general education requirements, arts management major, a management or marketing minor (see College of Business) and two internships.

Communication, Media and Theatre Arts Department Information:

Department Head: Dennis Beagen
Department Contact:
Web site:

Additional department information is also available here  in the online catalog.

General Education Requirements:

For specific requirements refer to the General Education Program .  Download the Gen Ed Checklist  here.

Major Requirements: 39 hours

Required Courses: 27 hours

Restrictive Elective Courses: 10 hours

One course from each of the following areas:

  • academic dance
  • art
  • music
  • theatre

Internships: 2 hours

Two are required for this major: a one-semester, on-campus internship and a one-semester practicum with an approved off-campus arts institution. Application procedures and minimum requirements for credit should be obtained from the advising coordinator not later than the first semester of the junior year.

An on-campus internships is approved part-time work as a member of the management staff of such EMU arts institutions as the Ford Gallery or EMU Dancers.

Practica are available to the junior/senior-level student who has a minimum GPA of 2.5 in the arts management curriculum.

Minor Requirements:

Select from either management, marketing or entrepreneurship in consultation with the arts management advising coordinator.

Program Total:

Students must earn a minimum total of 124 credits at the 100-level or above.


Each student must choose a writing intensive course as part of major completion requirements. Consult your adviser for course options.

Critical Graduation Information:

The following are minimum requirements for all bachelor’s degrees awarded by Eastern Michigan University. Some majors and minors require more than the minimum in one or more of the areas below; students are urged to consult the online catalog for the requirements of their particular programs.

  • Earn a minimum total of 124 credits at the 100-level and above. Courses with numbers below 100 will not be counted toward this degree requirement. At most 8 credit hours of physical education (PEGN) activity courses will be counted toward this requirement. A Bachelor of Arts degree requires completion of one year of college credit in a world language.
  • Meet the requirements of the General Education program (see information below).
  • Earn a minimum of 60 credits from a four-year college or university; courses taken at community colleges cannot be used to meet this requirement. (Some formal program-to-program articulation agreements modify this requirement. See specific agreements for details.)
  • Earn a minimum of 30 credits from courses taken at EMU.
  • Complete 10 of the last 30 hours for the degree from courses taken at EMU.
  • Have a minimum of 30 unique credit hours in their major and 20 unique credit hours in their minor for a total of at least 50 unique credit hours between them. Some majors that require 50 or more hours themselves do not require a minor; students should check requirements of the selected major in the undergraduate catalog to see if a minor is required.
  • Not more than 60 credit hours in one subject area (prefix) may be applied towards the minimum of 124 hours required for a bachelor’s degree.
  • Earn the minimum number of credits in 300-level and above courses in each major and minor as specified below - these credits must be earned in distinct courses, that is, no course can be used to fulfill this requirement in more that one major or minor.
    • Earn a minimum of 6 credits in 300-level or higher courses at EMU in each minor
    • Earn a minimum of 9 credits in 300-level or higher courses at EMU in each major that requires a minor.
    • Earn a minimum of 15 credits in 300-level or higher courses at EMU in each major that does not require a minor
  • Transfer credit will be awarded for courses taken at colleges and universities that are accredited by one of the recognized regional accrediting bodies only if the courses are college-level (equated to 100-level or above at EMU) and the student earned a “C” (or 2.0 on a 4 point scale) or better. Transfer credit may be awarded on a case-by-case basis for college-level courses in which a “C” (2.0) or better was earned at institutions outside the U.S. or at non-accredited U.S. institutions; the internal review of such courses is coordinated by the Office of Admissions, and additional documentation may be required.
  • Earn a minimum cumulative GPA of 2.0 in courses taken at EMU order to graduate. In addition, a minimum GPA of 2.0 must be earned in courses taken at EMU in each major and minor. (Note: some programs may require a higher GPA - check with your program advisor.)

General Education Requirements:

EMU’s General Education Program requires students to choose from a menu of approved courses in several different areas do not assume that other courses in the same department or with similar names will fulfill these requirements. A detailed description of General Education requirements is available on the General Education section of the catalog: General Education  

  • For Students who began their undergraduate program at EMU in Fall 2007 or later or who have elected to follow the current (“new”) General Education Program, follow the “For Students” link under the Current Program heading.
  • For Students who began their undergraduate program at EMU before Fall 2007 and who have elected to follow the Pre-2007 General Education Requirements, follow the “General Education Program Prior to Fall 2007 (pdf file)” link under the Program Prior to Fall 2007 heading. Please note that students who wish to graduate under pre-2007 General Education requirements must graduate by August 2014; those who have not completed all degree requirements by that time will need to satisfy the current (Fall 2007) General Education requirements.

Students who transferred to EMU may have modified general education requirements based on MACRAO or articulation agreements; consult your academic adviser for additional information.

University Information: Consult the online catalog at

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