Oct 14, 2019  
2015-2016 Graduate Catalog 

Graduate Certificate in Integrated Marketing Communications

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New Program, effective Fall 2015

Admission Criteria:

Admission to the IMC certificate program is competitive. Each applicant is review on the following criteria:

  1. Academic Record - 2.75 cumulative GPA, a bachelors degree form an accredited university and official transcripts from every undergraduate and graduate institution.
  2. Relevant education and/or professional experience - Prior Marketing or IMC related coursework (such as advertising, promotional strategy or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. Full or part-time IMC-related work experience or internship is preferred.
  3. Letters of recommendation - letters of recommendation at least two individuals.
  4. Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.

GRE or GMAT scores are not required for admission into the IMC Certificate program. However, if you feel these scores will enhance your overall application, you can choose to include them.

A Graduate School application must also be completed as part of the admissions process for this certificate program.

Applicants whose native language is not English must demonstrate English language proficiency by submitting an official score report form either the Test of English as a Foreign Language (TOEFL), International English Languages Test System (IELTS), or the Michigan English Language Assessment Battery (MELAB). Scores must be sent by the testing services directly to the University. 

The IMC Certificate program is offered exclusively in an online format and admission is competitive. Acceptance is contingent on the number of available openings for each term.

Starting with the Fall 2016 Application Cycle, applicants are required to submit a résumé.

Click here to apply!

Department Information:

Marketing - College of Business

Lewis Hershey, Ph.D.
Department Head

469 Owen Building
(734) 487-3323

Department Website


Advisor Information:

Graduate Programs Office

306 Gary M. Owens Building 
(734) 487-4444

Graduate Certificate in Integrated Marketing:

Certificate Total: 18 hours

Students must complete a total of 18 credit hours of courses within an IMC prefix to earn a Graduate Certificate in Integrated Marketing Communications.

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