Feb 03, 2025

2015-2016 Graduate Catalog

2015-2016 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

Graduate Certificate in Marketing Management (MKTG)

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Admission Requirements:

Admission to the graduate certificate program is limited to students who have completed a bachelor’s degree from an accredited institution of higher education with a minimum GPA of 2.7 (on a 4.0 scale). The GMAT is not required for the graduate certificate programs.

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Department Information:

Marketing - College of Business

Lewis Hershey, Ph.D.
Department Head

469 Owen Building
(734) 487-3323
lhershe1@emich.edu

Department Website

Advisor Information:

Graduate Programs Office

306 Gary M. Owens Building
(734) 487-4444
cob.graduate@emich.edu

Graduate Certificate in Marketing Management:

Required Courses: 15 hours

MKTG 510 - Marketing Management 3 hrs

Four courses from the following:

MKTG 525 - Global Marketing 3 hrs
MKTG 530 - E-Commerce Essentials 3 hrs
MKTG 592 - Special Topics 3 hrs
MKTG 630 - Sales Operation Management 3 hrs
MKTG 635 - Digital Marketing 3 hrs
MKTG 640 - Integrated Marketing Communications 3 hrs
MKTG 645 - Database Marketing 3 hrs
MKTG 655 - Strategic Brand Management 3 hrs
MKTG 665 - Seminar in Consumer Behavior 3 hrs
MKTG 670 - Advanced Methods in Marketing Research 3 hrs
MKTG 681 - Special Topics 3 hrs
MKTG 699 - Independent Study 3 hrs

Certificate Total: 15 hours

Notes:

A maximum of three graduate credit hours may be transferred to a College of Business graduate certificate in an area of specialization. Please view the course description for required prerequisite.