May 31, 2020  
2019-2020 Graduate Catalog 

Integrated Marketing Communications [M.S.]

The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations. The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. IMC students learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities. All courses are project-based and heavily applied in nature. Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality.  Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.


This program is available online. International applicants should check with International Admissions or program advisor before applying.

Program Admission

Admission to the IMC program is selective. At a minimum, applicants must meet the following criteria:

  1. Complete the Graduate School application.
  2. Hold a U.S. equivalent bachelor’s degree from an accredited university.
  3. Prior Marketing or IMC-related coursework (such as Advertising, Promotional Strategy, Public Relations, etc.) at the undergraduate or graduate level; or professional experience in marketing or IMC-related area is required. Experience gained from an internship, full or part-time work in IMC -related areas will be considered.
  4. At least a 2.75 cumulative undergraduate GPA.
  5. Submit official transcripts from every undergraduate and graduate institution attended.
  6. Submit a résumé of relevant work experience.
  7. Submit an IMC application essay (see below).
  8. Submit two professional letters of recommendation.
  9. Applicants whose native language is not English must demonstrate English language proficiency by submitting an official score report from either the Test of English as a Foreign Language (TOEFL), International English Language Test System (IELTS) or the Michigan English Language Assessment Battery (MELAB). Scores must be sent by the testing service directly to the University.

Please note: GRE or GMAT scores are not required for admission into the IMC program. However, if you have taken one of the exams, you may choose to submit scores as they may enhance an applicant’s review.

IMC Application Essay

  • Please indicate your view of the role of integrated marketing communications at either your current employer or at any organization of your choice.
  • State how you think the knowledge gained from the program at Eastern Michigan University will facilitate the accomplishment of the organization’s objectives. The essay should be 300-500 words.

The priority application deadline is May 15. Admitted students will begin coursework in the subsequent fall semester.

Department Information

Marketing | Lewis Hershey, Ph.D.Department Head | 469 Owen, 734.487.3323,

Advisor Information

Graduate Programs Office, 306 Owen, 734.487.4444,

Degree Requirements: 36 hours