Department information

Marketing | Sufian Qrunfleh, Ph.D., Department Head | 469 Owen, 734.487.3323, sqrunfle@emich.edu

Advisor Information

College of Business Academic Services, 306 Owen, 734.487.2344, cob.undergraduate@emich.edu (Make an Appointment)

Program Admission

Students seeking admission to any program in the College of Business must complete 56 credit hours of coursework to include the courses listed below. The foundation courses for admission to the College of Business must be completed with a minimum earned a grade of C- (C required for transfer courses) in each. Students must also have an EMU GPA of at least 2.50.

• College of Business Foundation Courses: 21 hours

  The following COB courses are to be completed prior to COB admission and count toward the total credit hours required for this major.

• ACC 240 - Principles of Financial Accounting 3 hrs
• ACC 241 - Principles of Managerial Accounting 3 hrs
• COB 200L4 - Introduction to Business [GELB] 3 hrs
• IS 215 - Information Systems for Business 3 hrs
• LAW 293 - Legal Environment of Business 3 hrs
• MGMT 202 - Business Communication 3 hrs

• Choose one course from the following:

• DS 251 - Business Statistics for Decision Making 3 hrs
• DS 265 - Business Statistics I 3 hrs

•  

  Non-College of Business Foundation Courses: 15 hours

• COMM 124 - Foundations of Speech Communication [GEEC] 3 hrs
• ECON 201 - Principles of Macroeconomics [GEKS or GEQR] 3 hrs
• ECON 202 - Principles of Microeconomics [GEKS] 3 hrs
•  3 hrs
• WRTG 121 - Composition II: Researching the Public Experience [GEEC] 3 hrs

•  

  Additional Coursework: 20 hours

  In addition to the courses listed above, students must complete an additional 20 credit hours of course work prior to admission to the College of Business.

General Education Requirements:

For specific requirements, see  or print a .  

Major Requirements: 81 hours

Students are to complete 81 credit hours distributed amongst the Business Core, International Business Core, Functional Area, and International Business Electives.

Please note that some students may need to complete additional coursework to satisfy the World Language requirement, as described below.

Business Core: 36 hours

• College of Business Foundation Courses: 21 hours

  The following COB courses are to be completed prior to admission and count towards the total credit hours required for this major.

• ACC 240 - Principles of Financial Accounting 3 hrs
• ACC 241 - Principles of Managerial Accounting 3 hrs
• COB 200L4 - Introduction to Business [GELB] 3 hrs
• IS 215 - Information Systems for Business 3 hrs
• LAW 293 - Legal Environment of Business 3 hrs
• MGMT 202 - Business Communication 3 hrs

• Choose one course from the following:

• DS 251 - Business Statistics for Decision Making 3 hrs
• DS 265 - Business Statistics I 3 hrs

•  

  Post Admission Core Requirement: 15 hours

  All 300-level Core Courses listed below must be completed before enrollment in .  can be taken concurrently with .

• FIN 350 - Principles of Finance 3 hrs
• MGMT 386 - Organizational Behavior and Theory 3 hrs
• MGMT 490 - Business Policy 3 hrs
• MKTG 360 - Principles of Marketing 3 hrs
• OM 374 - Introduction to Operations Management 3 hrs

International Business Core: 15 hours

• Core Courses: 12 hours

  Complete twelve credit hours from the following. Students will take  twice for a total of three credit hours. Course content will change each semester to a different country or sub-region within the broader area of study.

• IB 210 - Fundamentals of Global Business [GEGA] 3 hrs
• IB 375 - Doing Business in Countries/Regions 1.5 hrs
• IB 380 - International Business Ethics 3 hrs
• MGMT 492 - Managing World Business Communication 3 hrs

•  

  Study Abroad Perspective: 3 hours

  This requirement can be satisfied by one of the following options. Please contact the IB advisor for a waiver if you can fulfill options 1, 2, or 3.

  1	Study Abroad (college-level)
  2	An international student for whom studying at EMU is their study abroad.
  3	Complete an approved course from non-US college or university (3 hrs)
  4	Complete a course that satisfies Business or Foreign Language requirements, or by doing an internship abroad. In this case, choose one course from the following:  or .

•  

  World Language Requirement:

  Satisfy this requirement by completing one of the following options.

  1	Completed two years of college-level coursework in any language (English or and sign language excluded). Generally, this requirement includes four semesters of study of a single language. The coursework completed for this requirement may also satisfy general education requirements. Please see  for specific requirements.
  2	The equivalent tested proficiency in any language (evaluated and approved by the World Languages Department at EMU).
  3	Earned a diploma from a high school that delivers education in a language other than English.
  4	Earned a diploma from a high school located in a community where English is not the primary language.

  
   

  Note: The International Bussiness program coordinator is responsible for informing Records & Registration when a student satisfies this requirement.

Entrepreneurship Functional Area: 24 hours

• Required Courses: 15 hours

• MGMT 384 - Human Resource Management 3 hrs
• MGMT 388 - Introduction to Entrepreneurship 3 hrs
• MGMT 480W - Management Responsibility and Ethics [GEWI] 3 hrs
• MGMT 481 - Managing the Entrepreneurial Venture 3 hrs
• MGMT 488L2 - Field Studies in Entrepreneurship [GELB] 3 hrs

•  

  Restricted Electives: 9 hours

  Select a minimum of three credit hours from Group A. The remaining six credit hours may be selected from either group.

  Group A

• MKTG 363 - Retailing 3 hrs
• MKTG 374 - Business to Business Marketing 3 hrs
• MKTG 430 - Marketing of Services 3 hrs
• MKTG 479 - Special Topics 3 hrs

• Group B

• ACC 342 - Managerial Cost Accounting 3 hrs
• ACC 344 - Principles of Taxation 3 hrs
• FIN 352 - Financial Management for Entrepreneurs 3 hrs
• MKTG 473 - Marketing and Product Innovation 3 hrs
• MGMT 460 - Management Skills 3 hrs

International Business Electives: 6 hours

Choose six hours from the following. After completing  twice to satisfy the International Business Core requirement, any subsequent enrollments will apply to the international business electives requirement.

• ACC 475 - Principles of International Accounting & Taxation 3 hrs
• ECON 480W - International Trade [GEWI] 3 hrs
• FIN 457 - International Finance 3 hrs
• IB 375 - Doing Business in Countries/Regions 1.5 hrs
• IB 479 - Special Topics 3 hrs
• IS 247 - Introduction to Web Application Development 3 hrs
• IS 350 - Enterprise Resource Planning and Architecture 3 hrs
• IS 380 - Data and Information Management 3 hrs
• LAW 350 - International Business Law 3 hrs
• MGMT 495 - International Management 3 hrs
• MKTG 375 - International Business Transactions 3 hrs

Minor Requirement:

This major does not require a minor.

Program Total:

Students must earn a minimum total of 124 credits at the 100-level or above.

Beginning in Fall 2022, all baccalaureate degree programs for all undergraduates (regardless of catalog year) will require a minimum of 120 credit hours for completion.

Critical Graduation Information