Aug 05, 2020  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog

Integrated Marketing Communications [Graduate Certificate]


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This program is available online. International applicants should check with International Admissions or program advisor before applying.

Program Admission


Admission to the IMC certificate program is selective. Each applicant is reviewed on the following criteria:

  1. Academic Record - 2.75 cumulative GPA, a bachelor’s degree from an accredited university, and official transcripts from every undergraduate and graduate institution.
  2. Relevant education and/or professional experience - Prior Marketing or IMC related coursework (such as advertising, promotional strategy, or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. Full or part-time IMC-related work experience or internship is preferred.
  3. Submit a résumé of relevant work experience.
  4. Submit letters of recommendation from at least two individuals.
  5. Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.

GRE or GMAT scores are not required for admission into the IMC Certificate program. However, if you feel these scores will enhance your overall application, you can choose to include them.

A Graduate School application must also be completed as part of the admissions process for this certificate program.

Applicants whose native language is not English must demonstrate English language proficiency by submitting an official score report from either the Test of English as a Foreign Language (TOEFL), International English Languages Test System (IELTS), or the Michigan English Language Assessment Battery (MELAB). Scores must be sent by the testing services directly to the University.

The IMC Certificate program is offered exclusively in an online format, and admission is selective. Acceptance is contingent on the number of available openings.

The priority application deadline is May 15. Admitted students will begin coursework in the subsequent fall semester

Department Information


Marketing | Lewis Hershey, Ph.D.Department Head | 469 Owen, 734.487.3323, lhershe1@emich.edu

Advisor Information


Graduate Programs Office, 306 Owen, 734.487.4444, cob.graduate@emich.edu

Degree Requirements: 18 hours


Students must complete a total of 18 credit hours of courses within an IMC prefix to earn a Graduate Certificate in Integrated Marketing Communications.

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