Jan 30, 2023  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

Integrated Marketing Communications [Graduate Certificate]


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This program is available online. International applicants should check with International Admissions or program advisor before applying.

Program Admission


Graduate School Application

After reviewing the admission requirements below, please select the appropriate application. The University is transitioning application platforms; pay close attention when selecting the application below.

The program you are applying to may not accept applicants every semester.

For additional information regarding the application process, please see Graduate Admissions or International Admissions.

Admission Requirements

Minimum Graduate School Requirements

A four-year baccalaureate degree from a regionally accredited U.S. institution or an equivalent degree from a non-U.S. institution. In addition, a minimum cumulative undergraduate grade point average of 2.7 on a 4.0 scale, or 3.0 in the last half of the undergraduate program, is required for full admission. Applicants who do not meet minimum admission requirements may be considered for conditional admission. See International Admissions for international applicant requirements.

Admission to the IMC certificate program is selective. Applicants must also meet the following program requirements:

  • Academic Record - 2.75 cumulative GPA
  • Relevant education and/or professional experience - Prior Marketing or IMC-related coursework (such as advertising, promotional strategy, or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. In addition, full or part-time IMC-related work experience or internship is preferred.
  • Submit a résumé of relevant work experience.
  • Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.

GRE or GMAT scores are not required for admission into the IMC Certificate program. However, if you feel these scores enhance your overall application, you can choose to include them.

The IMC Certificate program is offered exclusively in an online format, and admission is selective. Therefore, acceptance is contingent on the number of available openings.

The priority application deadline is May 15. Admitted students will begin coursework in the subsequent fall semester

Department Information


Marketing | Sufian Qrunfleh, Ph.D.Department Head | 204 Hill Hall, 734.487.3323, sqrunfle@emich.edu

Advisor Information


Graduate Programs Office, 102 Hill Hall, 734.487.4444, cob.graduate@emich.edu

Degree Requirements: 18 hours


Students must complete a total of 18 credit hours of courses within an IMC prefix to earn a Graduate Certificate in Integrated Marketing Communications.

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