May 23, 2022  
2022-2023 Graduate Catalog [Working Draft] 
    
2022-2023 Graduate Catalog [Working Draft]

Integrated Marketing Communications [Graduate Certificate]


  

This program is available online. International applicants should check with International Admissions or program advisor before applying.

Program Admission


Application

After reviewing the admission requirements below, please select the appropriate application. Please keep in mind that some programs require applicants to submit all application materials by a posted deadline and/or admit students one time each year.

For additional information regarding the application process, please see Graduate Admissions or International Admissions.

Admission Requirements

Minimum Graduate School Requirements: A four-year baccalaureate degree from a regionally accredited U.S. institution or an equivalent degree from a non-U.S. institution. In addition, a minimum cumulative undergraduate grade point average of 2.7 on a 4.0 scale, or 3.0 in the last half of the undergraduate program, is required for full admission. Applicants who do not meet minimum admission requirements may be considered for conditional admission. See International Admissions for international applicant requirements.

Admission to the IMC certificate program is selective. Applicants must also meet the following program requirements:

  • Academic Record - 2.75 cumulative GPA
  • Relevant education and/or professional experience - Prior Marketing or IMC-related coursework (such as advertising, promotional strategy, or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. In addition, full or part-time IMC-related work experience or internship is preferred.
  • Submit a résumé of relevant work experience.
  • Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.

GRE or GMAT scores are not required for admission into the IMC Certificate program. However, if you feel these scores enhance your overall application, you can choose to include them.

The IMC Certificate program is offered exclusively in an online format, and admission is selective. Therefore, acceptance is contingent on the number of available openings.

The priority application deadline is May 15. Admitted students will begin coursework in the subsequent fall semester

Department Information


Marketing 204 Hill Hall, 734.487.3323

Sufian Qrunfleh, PhDDepartment Head

Advisor Information


Graduate Programs Office102 Hill Hall, 734.487.4444

Degree Requirements: 18 hours


Students must complete a total of 18 credit hours of courses within an IMC prefix to earn a Graduate Certificate in Integrated Marketing Communications.

Critical Graduation Information


Each graduate student is responsible for fulfilling the requirements or their equivalents of the Eastern Michigan University catalog in force at the time of their initial registration or a subsequent catalog, including the one in effect at the time of their graduation.

Graduate Certificate requirements must be completed within three (3) years of first enrollment in a course applicable to the certificate. Dually enrolled students (certificate and master’s program) must complete both degrees within six years of first enrollment in the master’s degree. 

In the event a student does not complete the graduate certificate degree requirements within three years of the date of their original registration, the student may be required to have their credits re-evaluated by the academic department(s) of their degree in keeping with catalog requirements in force during the year of their graduation.

The following are minimum requirements for all graduate certificate degrees awarded by Eastern Michigan University. Some programs require more than the minimum in one or more areas below.

  • A graduate certificate must require a minimum of 12 credit hours.
  • No more than six credits of independent study courses, and no more than 12 credit hours of special topics and independent study courses combined, may be applied to a graduate degree.  
  • Residency Requirement - 
    • For students admitted to a graduate certificate program, at least nine graduate hours beginning the semester of acceptance and enrollment into the program must be earned at EMU. Students completing multiple certificate programs must have a minimum of 9 unique credit hours per certificate.
    • Residency and enrollment in multiple programs: Students enrolled in multiple master’s/specialist degree programs must have 24 unique credit hours in each degree program.
  • The Graduate School does not permit the use of undergraduate courses (499 and below) to meet degree requirements on graduate programs of study.
  • Students must maintain a 3.0 cumulative GPA in all graduate-level courses taken at EMU and in their program of study to remain in good academic standing and be eligible for graduation. Students do not need to be registered for classes during the semester of graduation.