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MKTG 444 Direct and Interactive MarketingThis course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools, and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics. Credit 3 hrs May not be repeated for additional credit Grade Mode Normal (A-F) Course Rotation Fall and/or Winter (in-person, occasionally online) Prerequisites - MKTG 360 Restriction by Major - Restriction by Class - Undergraduate standing Equivalent Course(s) - Course History - Change to major restrictions 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017; New Course 6/2011, effective Fall 2011 marketing, business
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