ARTS 104 - Graphic Design for Non-Majors (GEKA)

Graphic design is a crucial component of visual communication. yet it is often “invisible” to those who encounter it, we are used to reading text without thinking about the impact of the typography- the visual vehicle by which information is transmitted. Visual communication rivals verbal communication in its ability to communicate. The correspondence between content and form is intrinsic to graphic design- design is structured around the communication of information from client and designer to a target audience. The formal material of graphic design, typography and image, must work together effectively in order to communicate the specific content of a project. Through the creation of design artifacts, students will learn the essential descriptive vocabularies of graphic design, and how a designer’s choices about type and image in a piece shape the content of design. Through examination and analysis of professional graphic design, students will become familiar with the relationship between creative process and critical thinking. Graphic design offers audiences visual communicative data- in the form of type and image- that reflect, and also orchestrate, an array of cultural concerns. Understanding and experiencing how effective visual communication is produced offers students, insight into the role visual media play in molding the character of a culture.

Equivalent to ART165; FA 165

Previously listed as ART165; FA 165

Last Updated:
Course Rotation 9/2014

Winter 2025 Course Sections

Fall 2024 Course Sections