Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 603 - Audience Behavior

This course introduces students to the concepts of audience behavior applicable to integrated marketing communications. It studies the fundamental factors influencing consumer cognitive, affective and behavioral response in the marketplace. It applies concepts, theories and principles from various social sciences to explore and explain audience behavior with a focus on implementing IMC strategies.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 601

Class Restriction(s): Masters or Graduate Certificate standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014, Links 05/2011

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