Jun 27, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 604 - Marketing Communications Research

This course examines the roles and applications of both secondary and primary research within an IMC plan. Qualitative and quantitative methods will be studied and applied including processes for structuring, conducting and analyzing focus groups, surveys, sampling, measurements and analytical procedures.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 601

Class Restriction(s): Masters or Graduate Certificate standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) and Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014, Links 05/2011

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