Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 606 - Multichannel Media I

Focuses on strategic media planning issues and media applications in IMC. Multi-channel Media I provides a foundation in traditional media and metrics, social media marketing and analysis emphasizing an applied approach. This course is the prerequisite for IMC Multi-channel Media II, which emphasizes digital, interactive, social, emerging and experimental communication platforms.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 602

Class Restriction(s): Masters or Graduate Certificate standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Description 07/2011; Links 05/2011

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