Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 602 - Brand Development

This course provides a comprehensive foundation on the subject of brands, brand development, brand equity and strategic brand management. It covers the design and implementation of IMC programs to build, measure and manage brand equity.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 601, IMC 603, and IMC 604

Class Restriction(s): Masters or Graduate Certificate Standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014, Links 05/2011

Summer 2024 Course Sections

Fall 2024 Course Sections