Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 607 - Multichannel Media II

Multi-channel Media II focuses on media planning issues and media strategies in IMC with an emphasis on digital, interactive, social, emerging and experimental media. The course will also examine the relationship with legacy media and the merging communication platforms. Historical, legal, technological and business implications are explored.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 606

Class Restriction(s): Masters or Graduate Certificate Standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Spelling Error 7/2014, Description 07/2011; Links 05/2011

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