Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 609 - Public Relations

This course explores the role of public relations as a component of an IMC plan. Brochures, newsletters, press kits, web sites, event promotions, crisis management and other vehicles will be examined as tools of building brand equity within an IMC context.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s): IMC 602

Class Restriction(s): Masters or Graduate Certificate standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014, Links 05/2011

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