Jun 27, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 614 - IMC Privacy Policy Management

This course discusses contemporary privacy topics in integrated marketing communications (IMC) environments from a marketing management and corporate public relations perspective. Development of privacy policies which are compliant with prevailing global regulatory standards is emphasized.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s):

IMC 602

Concurrent Prerequisite(s):

IMC 615

Class Restriction(s): Masters or Graduate Certificate Standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) and Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; New Course 01/2014, effective Summer 2014

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