Jan 13, 2025

2018-2019 Undergraduate Catalog

2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 239 - Google AdWords and Web Page Design

In this course students learn how to manage a significant search engine advertising budget. In particular, the course teaches students the fundamentals of business search visibility and web page design to capitalize on search driven traffic to web sites.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening)

Class-Level Restriction Undergraduate standing

Notes -
Equivalent Courses IS 239
Previously listed as IS 239 - Google AdWords and Web Page Design
Updates Change to prefix and department 11/2016, effective Summer 2017; Course Rotation 3/2015; Links 6/2012

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