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Jul 27, 2024
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MKTG 374 - Business to Business Marketing
Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.
Credit 3 hrs Normal (A-F)
May not be repeated for additional credit
Course Rotation: Fall (day) and Winter (day)
Prerequisites - MKTG 360
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , SCMG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Additional Information:
Keywords: marketing , business
Updates: Change to major restriction 8/2016, effective Winter 2017
Summer 2024 Course Sections
Fall 2024 Course Sections
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