Apr 17, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

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MKTG 374 - Business to Business Marketing


Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.

Credit 3 hrs Normal (A-F)
May not be repeated for additional credit

Course Rotation: Fall (day) and Winter (day)

Prerequisites - MKTG 360 
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , SCMG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , or CNST-Major  
Restriction by Class - Junior, Senior, or Second Bachelors standing

Additional Information:

Keywords: marketing , business 
Updates: Change to major restriction 8/2016, effective Winter 2017


Summer 2024 Course Sections

Fall 2024 Course Sections




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