Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

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MKTG 460 - Global Marketing


Global marketing and its role in the multinational corporation. Appraising international opportunities; product, price, promotion, and distribution policies; foreign marketing environments.

Credit 3 hrs Normal (A-F)
May not be repeated for additional credit

Course Rotation: Fall (evening), Winter (day), and Summer II (day)

Prerequisites - MKTG 360 
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC INB-Minor , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , LGIT-Japanese , FRNH-Major , SPNH-Major , LICG-Major , or CNST-Major  
Restriction by Class - Junior, Senior, or Second Bachelors standing

Additional Information:

Keywords: marketing , business , international 
Updates: Change to major restriction 8/2016, effective Winter 2017; Change to title and description 12/2015, effective Fall 2016


Summer 2024 Course Sections

Fall 2024 Course Sections




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