|
Aug 31, 2024
|
|
|
|
MKTG 473 - Marketing and Product Innovation Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.
Credit 3 hrs Normal (A-F) May not be repeated for additional credit
Course Rotation: Winter (day)
Prerequisites - MKTG 360 Other Restrictions - Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , ENTR-Minor FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , SCMG-Major , TCMG , or CNST-Major Restriction by Class - Junior, Senior, or Second Bachelors standing
Additional Information:
Keywords: marketing , business Updates: Change to major restriction 8/2016, effective Winter 2017
Summer 2024 Course Sections
Fall 2024 Course Sections
Add to Portfolio (opens a new window)
|
|