Mar 29, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

Add to Portfolio (opens a new window)

MKTG 444 - Direct and Interactive Marketing


This course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools, and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics.

Credit 3 hrs Normal (A-F)
May not be repeated for additional credit

Course Rotation: Fall, Winter, and Summer

Prerequisites - MKTG 360 
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major  
Restriction by Class - Undergraduate standing

Additional Information:

Keywords: marketing , business 
Updates: Change to major restriction 8/2016, effective Winter 2017; New Course 6/2011, effective Fall 2011


Summer 2024 Course Sections

Fall 2024 Course Sections




Add to Portfolio (opens a new window)