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Dec 14, 2025
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2024-2025 Graduate Catalog [Archived] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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IMC 604 Marketing Communications Research and Analytics
This course examines the applications of both secondary and primary research within an IMC plan. Qualitative and quantitative methods will be studied and applied including processes for structuring, conducting and analyzing data sets, surveys, sampling, measurements and analytical procedures.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (online)
Prerequisites - IMC 601
Restriction by Major - Integrated Marketing Communications [M.S.] , Integrated Marketing Communications [Graduate Certificate]
Restriction by Degree Type - Masters or Graduate Certificate standing
Equivalent Course(s) -
Course History -
Course rotation updated 2/2021; Change to title and description 2/2017, effective Fall 2017; Change to class-level restriction 9/2015, effective Winter 2016; Change to Department 7/2014
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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