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Sep 01, 2024
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MKTG 369 - Advertising
Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Fall (Day and Evening), Winter (Day and Evening) and Summer (Day, Summer II Only)
Prerequisite(s):
Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , TCMG , or CNST-Major )
Last Updated:
Course Rotation 8/2014, Links 04/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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