MKTG 374 - Business to Business Marketing

Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Typically offered Fall (Day) and Winter (Day)

Prerequisite(s):

MKTG 360

Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MKTG-Minor, SCMG-Minor, MGMT-Major, MKTG-Major, SCMG-Major, BMMT, or CNST-Major)

Last Updated:
Course Rotation 8/2014, Links 04/2011

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections