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Sep 01, 2024
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MKTG 430 - Marketing of Services Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry.
Credit Hours: 3 hrs Grade Mode: Normal (A-F)
Typically offered Fall (Day)
Prerequisite(s):
Course Revision (effective Winter 2017): Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major )
Last Updated: Course Rotation 8/2014, Links 04/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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