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Sep 01, 2024
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MKTG 444 - Direct and Interactive Marketing
This course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools, and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Fall, Winter, and Summer
Prerequisite(s): MKTG 360
Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major )
Last Updated:
Course Rotation 8/2014, New Course 06/2011, effective Fall 2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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