Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 616 - Search Engine Marketing

This course focuses on the effective deployment of search engine marketing through hands-on experience developing and managing accounts with significant advertising spends. In addition, students learn to optimize the process for converting web visitors to customers. Currently, this course uses Google AdWords and Analytics.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Prerequisite(s):

IMC 601

and

IMC 602

Class Restriction(s): Masters or Graduate Certificate Standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) and Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Major Restrictions 07/2011; Created 07/2011

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