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Sep 28, 2024
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IMC 620 - Business Marketing
This course introduces students to the concepts, practices and techniques of business marketing in conjunction with integrated marketing communications. It is designed to be comprehensive in scope, contemporary in outlook, and managerial in orientation. It applies various methods of marketing communications including advertising, sales promotion, events marketing, public relations, direct and interactive marketing, word-of-mouth marketing, and personal selling.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Prerequisite(s): and
Class Restriction(s): Masters or Graduate Certificate Standing
Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) and Graduate Certificate in Integrated Marketing Communications
Last Updated:
Class-level restriction 9/2015, effective Winter 2016; New Course 4/2014, effective Summer 2014
Summer 2024 Course Sections
Fall 2024 Course Sections
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