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Dec 26, 2024
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MKTG 365 - Consumer Behavior
The study of the basic factors influencing consumer behavior, including the roles of affect, cognition, behavior, and the environment. Models designed to explain consumer behavior will be explored, as well as implications for public policy and the development of marketing strategies.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening), Winter (day and evening), and Summer I/II (day)
Prerequisite(s) MKTG 360 or PSY 101
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing
Notes -
Updates Change to prerequisites 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017
Winter 2025 Course Sections
Fall 2024 Course Sections
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