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Jan 28, 2026
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2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 374 - Business to Business Marketing
Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day) and Winter (day)
Prerequisite(s) MKTG 360
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , SCMG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing
Notes -
Updates Change to major restriction 8/2016, effective Winter 2017
Class listings and details page
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