Nov 24, 2024

2018-2019 Undergraduate Catalog

2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 460 - Global Marketing

Global marketing and its role in the multinational corporation. Appraising international opportunities; product, price, promotion, and distribution policies; foreign marketing environments.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (evening), Winter (day), and Summer II (day)

Prerequisite(s) MKTG 360
Major Restriction(s) ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, INB-Minor, MGMT-Major, MKTG-Major, MKTG-Minor, SCMG-Major, LGIT-Japanese, LICF-Major, LICS-Major, LICG-Major, or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Notes -
Previously listed as MKTG 460 - International Marketing
Updates Change to major restriction 8/2016, effective Winter 2017; Change to title and description 12/2015, effective Fall 2016