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Dec 26, 2024
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MKTG 470 - Marketing Research
Skills and attitudes required to specify and utilize market and buyer information in defining marketing problems and making marketing decisions. Applied marketing research problems.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day), Winter (day and evening), and Summer II (day)
Prerequisite(s) MKTG 360 and (DS 251 or DS 265 )
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor SCMG-Major , or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing
Notes -
Updates Change to prerequisites 4/2018, effective Fall 2018; Change to major restriction 8/2016, effective Winter 2017
Winter 2025 Course Sections
Fall 2024 Course Sections
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