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Jan 28, 2026
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2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 474 - Promotional Strategy
Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day) and Summer II (evening)
Prerequisite(s) MKTG 369
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing
Notes -
Updates Graduate Credit Rescinded 11/2015, effective Fall 2016; Course Rotation 8/2014, Graduate Credit 07/2011; Links 04/2011
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