Jan 13, 2025

2018-2019 Undergraduate Catalog

2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 439L4 - Search Marketing Practicum [GELB]

Students will manage a Non-Profit’s Adwords campaign and analyze account performance using Google Analytics. They will develop an online professional Networking presence using a personal blog, Twitter, LinkedIn and Google+ to gain direct experience using online social networking to gain search visibility. Successful students may qualify for professional certification.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation

Prerequisite(s) MKTG 239
Department Permission is required

Class-Level Restriction Undergraduate standing (Including Second Bachelor)

Notes -
Equivalent Courses IS 439L4, IS 439
Previously listed as IS 439L4 - Search Marketing Practicum; IS 439
Updates Change to course prefix and department 11/2016, effective Summer 2017; Change to course number for Gen Ed 7/2014, effective Fall 2015, New Course 5/2012, effective Winter 2013

Winter 2025 Course Sections

Fall 2024 Course Sections