| |
Mar 14, 2026
|
|
|
|
|
2018-2019 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
|
MKTG 439L4 - Search Marketing Practicum [GELB]
Students will manage a Non-Profit’s Adwords campaign and analyze account performance using Google Analytics. They will develop an online professional Networking presence using a personal blog, Twitter, LinkedIn and Google+ to gain direct experience using online social networking to gain search visibility. Successful students may qualify for professional certification.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation
Prerequisite(s) MKTG 239
Department Permission is required
Class-Level Restriction Undergraduate standing (Including Second Bachelor)
Notes -
Equivalent Courses IS 439L4, IS 439
Previously listed as IS 439L4 - Search Marketing Practicum; IS 439
Updates Change to course prefix and department 11/2016, effective Summer 2017; Change to course number for Gen Ed 7/2014, effective Fall 2015, New Course 5/2012, effective Winter 2013
Class listings and details page
|
|
