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May 21, 2024
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MKTG 525 - Global Marketing
Global marketing issues are examined with emphasis on the design and implementation of strategies for global markets. Students gain knowledge and skills in cross-cultural issues as well as in global market segmentation and positioning, global marketing research, and global marketing mix. Case analyses and projects are utilized to this end.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F)
Course Rotation Winter (evening or online) and Summer I (online)
Prerequisite(s) MKTG 510
Notes -
Updates Course Rotation added 8/2014
Summer 2024 Course Sections
Fall 2024 Course Sections
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