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May 21, 2024
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MKTG 635 - Digital Marketing
This course focuses on the marketing issues and practices relevant to digital environments such as the Internet and other emerging digital media. Students will develop an understanding of digital consumers in shaping and influencing marketing strategy and will analyze marketing issues facing firms that want to compete in the digital world.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F)
Course Rotation Winter (online)
Prerequisite(s) MKTG 510
Major Restriction(s) College of Business students only
Notes -
Previously listed as MKTG 635 - Internet Marketing
Updates Course Rotation added 8/2014, Title and Course Description Change 8/2012, effective Winter 2013
Summer 2024 Course Sections
Fall 2024 Course Sections
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